Marry Marketing And Comms
All companies want great press. Helen Woodward, the first female advertising executive in the U.S., once famously said, “Advertising is what you pay for; publicity is what you pray for.” Advertising and PR are two important tools in a company’s marketing strategy for promoting products and services. Previously, the two functions remained fairly separate in most organizations. PR pros worked together to pitch their next … Continue reading Marry Marketing And Comms