Category: technology & digital

Career, entrepreneurship, innovation, personal development, success, technology & digital

What is true entrepreneurship and innovation?

Every other person wants to be an entrepreneur or claims to be one. Start-ups pursue billion-dollar valuations, but as this article here shows, not many are able to pull the mythical ‘unicorn’ out of a hat. In fact, the majority are better at pulling the ‘disappearing act’. As I was reading this particular article, I couldn’t help but ponder, ‘what is true entrepreneurship and innovation’? Having once … Continue reading What is true entrepreneurship and innovation?

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Career, Marketing & Public Relations, technology & digital, Uncategorized

Marry Marketing And Comms

All companies want great press. Helen Woodward, the first female advertising executive in the U.S., once famously said, “Advertising is what you pay for; publicity is what you pray for.” Advertising and PR are two important tools in a company’s marketing strategy for promoting products and services. Previously, the two functions remained fairly separate in most organizations. PR pros worked together to pitch their next … Continue reading Marry Marketing And Comms

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Life, personal development, technology & digital

From the age of GoT to IoT: Staying human, staying relevant

Exaggerating just a fair bit, 90% of the world’s connected population are more in tune with the Game of Thrones (GoT) series than they are with the subject of the ‘Internet of Things (IoT)‘. I did a dipstick survey and out of 10 people I spoke to, eight could name more characters in GoT than examples of IoT. Funny given that we are major active … Continue reading From the age of GoT to IoT: Staying human, staying relevant

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